Background
In a moment where every services have its own app, users can sometimes feel confused and overwhelmed since they need to search, install, sign up, and do the process for every single apps.
How might we solve this problem by gathering all in one place?
Users’ favorite lifestyle apps such as music, video and photo sharing, fashion, and sports are separated nowadays but if there is one portal, wouldn’t it be easier for them? This is where we think will be the great potential market for Lyfe.
The key questions to really understand the business and the product
How to migrate users from individual apps into Lyfe?
What are the apps and categories that are aligned with the app’s main theme so that it can and it should be included inside Lyfe?
How do we help users to get inspired and be productive using Lyfe?
Hypothesis
“Working adults don’t really have time to check on their smartphones during the weekdays, although they are thirst for inspirations and entertainments.”
The Concept
“See what you want to see.”
The main feed is where it begins
With the concept of “see what you want to see”, Lyfe won’t show the same content for more than once. Users can’t scroll down the main feed (unless they save it!) to encourage users to look for more inspirations.
What is “bubble”?
Bubble is the word that refers to the round-shaped content (it can be photos or videos) that floats on the main feed. Bubbles can be created by every Lyfe users which will be appeared on other user’s main feed if they follow the categories.
Why does bubble round-shaped?
Round shapes are usually contextualized as the bubbles of idea, of the oxygen we breath, the elixir of life. Bubbles will not stay longer in the air and at some point it will burst. So does bubbles in Lyfe, it will change over time and users won’t be able to see it again (unless they save it— if users save it, that means they really care about the content, right?)
User Flow
