Client: allesgood, Inc. | Oct 2022

Designing a logo for one of the client’s service lineup. They wanted to rebrand the logo so that it is more suitable to their target consumers.

Brief & Context:

Create a logo that is modern, simple, casual but not-too-casual, and gives the feeling of trust.

Name of service (“BaseMe”) was decided by the client.

Target: Gen Z, global audience

x

Research about Gen Z: Who are they, what do they like, what brands do they love?

Step 1:

• Select typefont

• Add elements

• Black background for clarity (and to let client to focus on the logo first)

selected

Step 2:

• Add color

• Finalize element

Final output