a Creative Director with User’s First Mindset
Hello, I am Cendi. I am a creative director and UX designer based in Tokyo, Japan. Currently working at a Japanese IT company as a creative director at Global Marketing team in travel industry, focusing on creative marketing campaigns for Japan hotels.
I have been living in Japan for 8 years and holding JLPT N2 certification. I create creative contents on my spare time and always excited to catch up with people and technology.
I believe that creating an amazing visuals requires both good design skills and a good understanding of the viewers. Therefore, as a call to my true passion as creative designer and experience in UX, I am looking forward to focus on creative direction for marketing.
HIGHLIGHTED WORKS
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Japan-Indonesia Partnership Lounge (2021)
Web Design for Economic Dashboard
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KANPAI Relay (2020)
Digital Poster to Encourage Online Social Interaction
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Virtual Event Platform (2021)
Creative Direction for Online Event Platform
SKILLS MAP
UX CASE STUDY
How an understanding of users and experience can help visual designers design BETTER?
OTHER DESIGN WORKS
EXPERTISE
Design Tools
Figma: 4 years
Adobe Illustrator: 4 years
Adobe Photoshop: 4 years
Adobe InDesign: 3 years
Keynote/PowerPoint: 10 years
Web Builder: 8 years
Documentation Tool
Miro / Confluence / Notion
Visual Communication Design
How does a company succeed in business pitch? Visual communication design is key. With great sense in visual hierarchy, aesthetics, and emotional design, I can turn something from good into great.
One of my previous work for proposal design won a business pitch contest and got funded.
I also designed a logo for a startup company specialized in Sustainable Transformation service.
Leaderships
Head of Creative Design Department at Indonesian Students Association 2019-2020
Chairwoman at Indonesian Students Association in Kanto, Japan 2020-2021
Global Shapers Yokohama by WEF 2020
Scholarship and Research Grant
MEXT Top Global University AY2017-2022
Keio In-Aid Research Grant AY2020 & 2022
Joint-Project Global Learning Program Keio Media Design & Stanford University 2019
UX Research and Design
Conducting various UX research (both primary and secondary research) at any stage of product development, such as:
-A/B testing
-Usability testing
-Survey and Questionnaire
-In-depth user interview
Experienced in designing experimental research, such as writing a scenario and decision making on which research method to be used for a certain goal/needs in order to make the UXR effective and efficient.
Most of my research is user-centered, so my expertise is in mix method (mostly qualitative research, with quantitative analysis depending on the needs/goals/constraints). My biggest strength would be empathy to user (active listening), communication, and collaboration skills.
Education
PhD in Media Design, Keio University, Japan 2019-2023
Master’s in Media Design, Keio University, Japan 2017-2019
Bachelor of Law, University of Indonesia, 2012-2016
Languages
English / Indonesian: Bilingual (TOEIC: 940)
Japanese: Business (JLPT N2)
Certifications
WHAT PEOPLE ARE SAYING
“Cendi is a creative designer and a great team player who always contributes to making the team members feel comfortable. I was involved in an educational project within the Global Shapers Community, a community of young leaders working on social issues. As a designer, she was in charge of creative production and was able to respond quickly to fast-paced projects and successfully win grants. Her skills as a designer, as well as her friendly and positive communication style, make working with Cendi a very creative and enjoyable experience.”
— Yu Shinagawa | An-Nahal, Inc CEO & Founder | Global Shapers Yokohama
“Very enthusiastic and optimistic, Cendi has every characteristics that people in startups must have. She knows how to keep herself motivated even when facing very difficult or sometimes boring tasks. She will always come with interesting ideas on how we could improve work outputs quality. She is also a great mood maker contributing a lot on making a good atmosphere for the team. Very keen to learn everything and challenge anything, I am sure she would do great for any kind of position.”
— Taisuke Alex. Odajima | EDGEof Innovation, Inc CEO | Shibuya Startup Project Committee
COLLABORATIVE EXPERIENCES
