What is The Difference? A Case Study of Uniqlo App
Disclaimer:
This is pure my opinion as Uniqlo customer and as UI/UX designer. I don’t intend to disrespect Uniqlo in any forms.
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As a person who loves checking online fashion store, I do have Uniqlo app installed on my smartphone. Uniqlo is a great brand. It is not only “selling simple, well-designed clothes”, but it is also “changing the way we think” as customer. I must say that Uniqlo app is visually plausible, very simple just like any other Japanese-style app (like MUJI), but that does not mean it is flawless. One flaw that I discover today was this:
Why do the same pictures appeared side-by-side? Why the prices are different? Why the color options are different?
It took some time for me to find out the differences… and I finally realized…
The size that are available is different.
Here is why it took me some time to figure out…
The size availability is displayed in a grey color and relatively small font size.
The use of dash (“-”) can be multi interpreted. Some people might think that dash means “from A to Z” and some people might think that dash equals to “A and B”.
Here is how to avoid the problem…
Use different image. In this case, perhaps they can show a black cardigan (which only available for XS and 3XL) to help users identify the difference easily.
Don’t use dash. Write exactly the size that are available. It might be slightly visually busy, but it gives a clear and direct information for the users.
