Creative Director | Web Director at R Travel

Collaboration with The Stakeholders

Communication is mainly done in English and occasionally in Japanese depending on the team.

R Travel is the biggest player of online travel agency in Japan. I am a member of Global Marketing Group, Marketing Department, where I am in charge of the website operation of of inbound business, which operates in 19 countries and 8 languages. Our key markets include South Korea, Hong Kong, Taiwan, and USA.

  • Designing campaign creatives and generated campaign ideas to promote hotels and accommodations in Japan for inbound travelers.

  • Created a custom AI to improve work efficiency, saved up to 75% time for banner management.

  • Managing web and apps for campaign banners and pages, optimizing content to achieve target KPIs.

  • Increased website traffic to over 60k daily visits and generated a total average GMS of 40mil JPY across 19 countries and 8 languages during big sale period.

  • Focused on key markets such as APAC, US, South Korea, and Hong Kong to improve conversion rates and booking GMS.

  • Worked with multiple stakeholders to manage campaigns, collaborating with diverse individuals across various work locations.

  • Led junior team members for banner and landing page design as part of campaign production and online marketing activities.

About R Travel Inbound Business

Work Overview

Top Page

Roles & Responsibilities

  • Managed top exposure operation for campaign’s wide and main banner. Collaborated with stakeholders such as Country Managers, Hotel ITCs, and EC operation teams to ensure the campaign is running on schedule.

  • In charge of creative direction of campaigns’ landing page, banner theme and design by collaborating with a design agency, ensuring the text and message are delivered perfectly to the users.

  • Utilizing SEO, I am also in charge of planning and executing the creation of feature pages to open more gateway of new users in accessing RT’s top page and eventually to make more bookings. Focusing on key markets such as APAC, US, South Korea, and Hong Kong to improve conversion rates and booking GMS.

Design Tools

  • Figma

  • Canva

  • Adobe Creative Suite

  • CMS (Drupal)

  • Visual Studio Code (JSON, HTML)

  • Web Builder: Webflow, Squarespace, etc

  • Keynote

Other Skills

  • English - Indonesian (bilingual)

  • Japanese (JLPT N2)

  • Communication skill

  • Project management skill

  • Presentation skills

Key Metrics: Gross Merchandise Sales, Conversion Rate (CVR), and Visits.

Landing Page Creation for Campaigns

Key Metrics: Gross Merchandise Sales, Conversion Rate (CVR), and Visits.

Hotel Booking Coupon for a Retail Shop’s App Members

A joint promotion campaign in Singapore market

Landing Page Creation and Campaign Management

  • Crafted the wireframe of the landing page by considering the composition of important components where the main message can be delivered well by customers — avoid misunderstanding.

  • Collaborated with main stakeholders: Singapore country manager and EC team.

  • Managed scheduling of campaign’s release date and close date, ensuring that the timeline is aligned with partner’s objective.

  • Gave direction to design agency for creating campaign creatives aligning with RT’s and partner’s branding regulations.

Joint Campaign with Taiwanese Bank

A collaboration campaign with Taiwan’s top bank for Taiwan market